Platform Ventrues CTO, Roger Smith, was featured in Forbes about his take on the future of personal data usage.
“We are already seeing the future in terms of personality targeting. Machine Learning tools have become more commonplace and easier to implement, and big data has become manageable. Netflix has been doing this for years. What I think we will start to see is some of this happening not in the digital world, but in the real world. Menus may change for us as we sit down to dinner. Advertisements could change as we walk into an airport. As facial recognition becomes more prevalent and our real-life signature begins to merge with our digital one, the world around us will change, literally. – Roger Smith, Platform Ventures”